Christian Zapletal

Simon Kucher

BIOGRAPHY

Christian Zapletal is a Director at Simon-Kucher, specializing in monetization strategies, pricing excellence, and dynamic pricing innovations for EV charging and the energy transition sector. With over 12 years of experience, he has been actively shaping the e-mobility market since its early days.

Christian leads Simon-Kucher’s EV Charging Excellence Cluster and Global EV Charging Studies, engaging with EV drivers worldwide to analyze expectations and pricing behavior. He has supported major charge point operators, utilities, OEMs, and mobility service providers in developing effective monetization strategies.